Current Events: Catch Fame Outside, How About That?

The internet exploded upon the rise in fame of 13-year-old Danielle Bregoli. The American teenager hit the spotlight in September, 2016 when she appeared alongside her mother on Dr. Phil. The episode was designed around the idea of dealing with parents and their unruly teenagers. Danielle’s mother, Barbara Ann, was describing life with her out-of-control daughter who would run away at least four times a day until the police had to escort her back to her home. Growing up in Florida, the young teenager has gotten herself in trouble with the law on several occasions. What made Danielle become a worldwide sensation were the words she used to address the audience: "Catch me outside, how about that?" Her signature accent of which she described as being developed “from the streets” made the infamous catchphrase stick, sounding more like, "Cash me ousside, how bow dah?”

With a simple phrase being broadcasted live, a not-so-average teenager became the face of an overnight sensation. Hundreds of thousands of shares were made across every platform of social media, and soon the world existing behind our screens was flooded with the seven-word sentence. The mass majority of the ‘meme’ known as Danielle was spread on major platforms such as Instagram and Tumblr; without a doubt, the young teen and her mother took advantage of this newfound fame. By the end of 2017, Danielle Bregoli is expected to be listed as a millionaire due to the vast amount of advertising and merchandise she has signed to. She has partaken in a number of photo shoots, appeared in one of rapper Kodak Black’s music videos, and even had her catchphrase remixed several times.

The viral video star is not the first of her kind to reach such a populated fan base in a matter of weeks (she has a total of 8.2 million followers on Instagram and counting)-- many young people have hit the spotlight for more or less mundane reasons, such as the late Romina Garcia. Nowadays, the entertainment industry is on a continuous hunt for new faces to put on their front covers without taking into consideration the mere worth of a young person and their role in the growing world of fame. Many people put endless hours of work into their careers and are rejected despite their efforts. Perhaps if it was this easy to gain access into a so-called ‘competitive’ industry, the world would know many new deserving names instead of those who were dragged in by money and popularity. 

By Syahirah Harun

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