The Best Cruelty-Free Makeup Brands

If you’re a makeup junkie and are against animal testing like I am, it is hard to know which brands are cruelty-free. There are so many cruelty-free options out there, and I put a list together to showcase my absolute favorite ones!


Wet N Wild:
This company has been putting out amazing products recently. The brand is known for being incredibly affordable, but that doesn’t mean their products are lacking. In fact, some of these products are my holy grails.

NYX is known for having bright, fun, unique colors and products for an affordable price. They constantly help people experiment with various shades and different looks for a great price.

Milani has amazing products, especially for the drugstore. They have amazing face products, including their rose-shaped blushes. All of their products have amazing pigment and are great quality.


Kat Von D:
Kat Von D is a cult favorite among many. With extremely pigmented eyeshadows and bulletproof eyeliner, Kat Von D is a staple cruelty-free brand.

Tarte is known for their full coverage concealers, beautiful blushes, and volumizing mascaras. Tarte is one of the best brands in Sephora, and they are constantly stepping up their makeup game.

Urban Decay:
Urban Decay is one of the most iconic brands in Sephora. From their Naked palettes to their Heavy Metal Glitter Liners, Urban Decay continues to be a consistently great brand.

Milk is a newer corporation, but they have already begun changing the makeup world. Their holographic highlighting stick and tattoo stamps are only two of the innovative products they have released, and they continue to produce unique products.

Known for their gorgeous highlighters, including the iconic "Champagne Pop", Becca is a stunning brand. Their highlighters are the best, and their primers are great for dry skin.

Anastasia Beverly Hills:
ABH is known for killer brow products, gorgeous liquid lipsticks, and stunning highlighters. Their Glow Kits make you look like you’re beaming for days! The company's brow products are extremely easy to work with as well.

Hourglass is more expensive but worth every penny. They are known for their Vanishing Stick Foundations and their Ambient Lighting Powders, which are beautiful and work very well.

Text by Bridget Fitzpatrick and Visual by Kathryn Zix

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